THE inRANGE JOURNEY
inRANGE is a journey that technically started in October 2020. Paul, the owner of West Midlands Airsoft, and Joe, the owner of SIXMIL.com, got their heads together and decided to take the existing High Command CQB site owned by West Midlands Airsoft in a new direction, raising the bar for what could be expected from an indoor airsoft site.
From this point, a number of ideas were considered and we decided to pull in other areas of competitive indoor entertainment, offering more than just an Airsoft experience to our customers. We quickly realised that we could use the site more effectively if we shifted focus from just airsoft and instead decided to make that a part of a much broader range of activities. From this partnership and site model, inRANGE was born!
From here we decided to incorporate a broad range of indoor shooting and gaming themed activities. focusing on Shooting Ranges, an indoor CQB Arena, Practical shooting courses and Virtual reality gaming. In addition to those, the option to add a customer coffee shop and lounge found its way into the mix and it wasn’t long before we realised we had an opportunity here to do something special. As far as we can see, what we’ve achieved at inRANGE by getting all these amazing activities under one roof has never before been attempted in the UK!
The process has been an exciting but often complicated and we realised early on that to deliver the best possible experience for our customers in all these different areas we would need to draw on the expertise of a brilliant team to help us achieve this.
First to come on board was Darren, the owner of Tactical Coffee - an amazing and well-established Veteran Owned coffee company. Daz saw what we were looking to achieve and agreed to run and operate the onsite coffee shop and raise the bar in what our customers could expect. Tactical Coffee is an amazing brand and, knowing Daz for years through the airsoft industry, we knew his company could bring exactly what we wanted to the site and deliver it with real quality and attention to detail.
After this we brought Alex on-board, our very own Tech Guru, not just an airsofter but a trained Microsoft and Cisco Network engineer, avid online gamer and Youtuber. Alex has designed and built our cutting edge 4-person VR suite from the ground up and his knowledge and enthusiasm in this area has been amazing, delivering a VR experience for our customers that is truly epic!
With every aspect of the site and the activities we offer we have strived from day 1 to look at what is currently available and take the tech, level of finish and the end experience to a new level. We want to make sure every customer through our doors leaves at the end of the day blown away and with a smile on their face.
As of now at the start of June 2021, the site is open for bookings after a long 9 months, but it’s far from finished! We want to continue to improve and develop the site, both in what we offer and the level to which we deliver it. Once the doors open June 15th, 2021, for us it’s an opportunity to listen to your feedback and push the site and ultimately the inRANGE experience even further!